Universal Standard

Polina Veksler and Alex Waldman jointly founded the global retailer Universal Standard, renowned for its innovative size-inclusivity policy. The brand was born as Veksler and Waldman’s mission to break down the hard barriers between sizing in fashion, bringing modern, high quality garments to double-digit sizes. Universal Standard is the world’s most inclusive fashion brand (serving sizes 00 – 40) consisting of quality, elevated fashion essentials. Universal Standard’s mission is for an individual’s size to truly become irrelevant and for a new normal to be established for future generations. Universal Standard recently collaborated with J.Crew, Adidas, and Rodarte on inclusive capsule collections.